
FirstChoice
PIA of Kentucky is proud to announce a new partnership with FirstChoice!
PIAKY members who participate in the FirstChoice program will receive a one-year discount on membership dues!
FirstChoice, a MarshBerry Company, caters to independent insurance agency owners who focus on growth, embrace market challenges, want to develop and work toward a strategic plan, and desire a partner to gain scale and scope to support their independence.
- Enhanced Revenue from Your Existing Carriers
- Maintain Direct Carrier Appointments & Relationships
- Collaboration for New Direct Carrier Appointments
- Remain 100% Independent / 100% Book Ownership
- Receive 100% of Direct Commissions Paid to You
- Place Commercial Risks with Carriers Not Appointed
- Community of Agents for Peer Networking
- Benchmarking and Analytics
- Consultation on Your Tech Stack, Website, & Social Media

What Makes FirstChoice Different?
FirstChoice offers growth solutions tailored for agencies of all sizes and can be your strategic ally to help you build an effective plan for growth. This goes well beyond carrier compensation and market access. It’s about helping your agency create a path forward through strategic planning, technology resources, marketing tools, education and training, and more to build your business.
FirstChoice Membership:
- Remain 100% independent
- No member-to-member non–competes
- No carrier non-compete if member terminates
- No right of first refusal or first option to purchase
- No monthly reporting requirement
- Favorable exit terms
By the Numbers:
- #1 Top Agency Partnership Ranked by Insurance Journal
- 675+ Members in 42 States & The District of Columbia
- 100% Book of Business Owned by Agency
- 85+ PL, CL, and E&S Carriers
- $14.9B+ Agency Controlled P&C Premium
Enroll Today
About the FirstChoice Partnership
FirstChoice offers highly competitive carrier commissions. As long as your agency remains a member in good standing with the PIA of Kentucky, you can participate in lucrative FirstChoice profit sharing benefits.
Members who enroll will have membership dues covered by FirstChoice. Enrollment in the platform is $500 per month and includes all of MarshBerry’s extensive services. The enhanced profit-sharing revenue, bonuses and overrides should offset the FirstChoice monthly fee, will add additional profit and increase the value of your agency.
Start the Conversation
Want to learn more about how FirstChoice can help your agency take the next step toward enhanced growth?
Schedule a call with Mark Sichterman today!
Start the Conversation
Want to learn more about how FirstChoice can help your agency take the next step toward enhanced growth?