PIA CONNECTION LIVE - The Cyber Reckoning: The Next Cyber Growth Story Is SMB

Cyber insurance has matured, but for many small and mid-sized businesses, a significant protection gap remains. For independent agents, that creates both a responsibility and an opportunity. The same businesses already in your book—contractors, retailers, professional firms and other small commercial accounts—are increasingly dependent on technology, yet many still don’t carry standalone cyber coverage. At the same time, AI is changing the risk landscape, making phishing, impersonation and social engineering more sophisticated while creating new exposures as businesses rapidly adopt AI tools themselves.

Join PIA for a practical conversation about the changing cyber market and what it means for agents and their clients. Our panel will explore why SMB adoption continues to lag, how AI and other emerging threats are changing cyber risk, where clients may be most vulnerable, how coverage and underwriting are evolving, and how agents can make cyber a more effective part of the commercial insurance conversation.

You’ll come away with insights on how to:

• Identify cyber exposures across your existing book of business

• Make the cyber conversation more relevant to small-business clients

• Understand important coverage differences and potential gaps

• Help clients understand emerging threats, including AI-powered fraud, phishing and social engineering

• Turn cyber from a specialty conversation into a core part of protecting commercial clients

Cyber isn’t an emerging risk anymore. The opportunity now is helping more businesses understand and address the exposure they already have.