PIA on the Buy Button in Rough Notes

The March 2017 issue of Rough Notes magazine has a feature article on the Buy Button as conceived by PIA. PIA National Vice President/Treasurer Keith Savino, a managing partner of Warwick Resource Group LLC, who is a former ACORD board member and current past chairman of NetVU (Network of Vertafore Users), is interviewed in the article.

Savino advocates a concept called the Buy Button and is working with an initiative spearheaded by PIA, with initial support from ACORD, agency automation vendors, other agent associations, and insurers, all dedicated to providing independent agents access to a real-time binding process. PIA has launched a major initiative to promote the Buy Button.

“PIA National took a leadership role,” says association Executive Vice President and CEO Mike Becker. “Part of the impetus was PIA Partnership research showing that commercial lines customers who prefer to do business with independent agents nevertheless want their agents to be fully capable, digitally.” PIA adopted a position in support of the concept, which has been endorsed by the American Insurance Marketing & Sales (AIMS) Society and NetVU, among other organizations. Read the full article.