The PIA Partnership

What is The PIA Partnership?

The PIA Partnership is a joint effort of leading insurance carriers and PIA. PIA and the companies belonging to The PIA Partnership work together to develop hands-on tools for PIA members and agents appointed by Partnership carriers.

To learn more about The PIA Partnership, please contact PIA at

Current Partnership Programs

Winning@Cybersecurity Defense

Overview: Educational resources created to help educate agents and their clients about the most common cyber risks faced by small and mid-sized businesses as well as the business practices and insurance coverages that can reduce those risks.

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Winning@Virtual Sales and Service

Overview: Modern agents must be prepared to sell and service virtually. This program addresses how agencies should transform themselves to take advantage of modern technology and changing consumer expectations caused by changes in technology.

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Ready For Everything

Overview: This hub brings together resources for crisis planning and preparation, so that agents can survive any crisis.

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Overview: Your guide to hiring, motivating and retaining the best agency employees.

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Agency Journey Mapping

Overview: Value your agency, maximize your retirement income, and plan for unexpected death/disability while creating a perpetuation plan for your agency.

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Small Commercial – the Digital Opportunity

Overview: Small business customers want more digital capabilities from their independent agents. We created a report which compiles the insights from a variety of surveys to help provide clarity for agents as they move forward.

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Closing the Gap — Growth & Profit

Overview: Project and plan for new business growth and profitability using PIA’s calculators. Use PIA’s turnkey approaches for improving retention, sales and account-rounding in your agency.

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Agency Touch Points, The Voice of the Personal Lines Customer

Overview: Learn how to capitalize on Partnership research to give personal lines customers what they really want.

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Reaching Gen Y

Overview: This online tool helps agents understand and reach Gen Y age group insurance consumers and convert them into loyal agency customers.

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Practical Guide to Successful Planning

Overview: This valuable resource helps agents plan for success within their own agencies and coordinate their plans with those of the carriers they represent.

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