Small Commercial - the Digital Opportunity
Embracing Digital to Meet Small Business Customers' Demands
What is Small Commercial - the Digital Opportunity?
The numbers paint a very clear picture. Small business customers want more digital capabilities from their independent agents. But there are still some mixed messages for agents. Different generations demand different access. Some digital insurance transactions and processes are preferred over others, and some customers still want traditional communications.
We created a report which compiles the insights from a variety of surveys to help provide clarity for agents as they move forward. We also developed a variety of resources that help agents take these findings and turn them into action -- increasing their digital capabilities and improving the experience for their small business customers.
PIA Partnership Members
Goodville Mutual Insurance Group
Hastings Mutual Insurance Company
National General Insurance, an Allstate company
Selective Insurance Group
State Auto Insurance Companies
The Hanover Insurance Group