Small Business Insurance & The Internet
Small Business Insurance & The Internet, The Voice of the Commercial Lines Customer — Research from The PIA Partnership
What is Small Business Insurance & The Internet?
PIA Partnership research shows that professional independent agents are the preferred choice for most small businesses.
But agents can't be complacent! The Internet is here to stay and agents need to respond.
The PIA Partnership and its participating companies conducted an extensive research project examining the perspective of small business owners as they make insurance choices and receive value added service in today’s online world. The research found that while choosing a professional independent agent continues to be their clear preference, small businesses are adapting to change and they want their agents to adapt with them.
Watch the video below for an overview of this program.
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