Reaching Gen Y
Reaching Gen Y Helps Agents Understand Millennials
Reaching Gen Y is brought to you by The PIA Partnership
What is Reaching Gen Y?
The best way to understand what Gen Y, aka Millennial, insurance consumers are looking for is to ask them.
Millennials pose special challenges for professional independent agents and as a result, The PIA Partnership has chosen them as the topic for this tool. This is an important market. The question is, “how can agents make the most of their opportunities?”
By understanding more about Millennials, agents are better able to reach them and more effectively communicate the agency’s ability to meet their needs in a meaningful way.
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