Resource Hub

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Key takeaways:

• Importance of data security and protection
• Fostering positive word of mouth
• Increasing brand awareness with content marketing

SOURCE: Business.com 2.28.20

View article

There is a certain code of conduct online to build trust. You need to be sincere, respectful, authentic, helpful, consistent, reliable, supportive, committed and well-intentioned, like a real friend. This piece dives into how business owners and leaders can take steps to build trust in their businesses.

Key takeaways:

• Developing a clear objective and understanding your customers
• Get all involved
• Importance of measurement

SOURCE: Forbes 2.19.20

View article

The customer’s journey has changed. It used to be a linear path from when the customer became aware of a need and then went to their favorite business to purchase the answer to their need. But today, customers will find multiple companies that can provide acceptable solutions to their needs, and they are looking at all of their options before they make a purchase.

Key takeaways:

• How customer loyalty is changing
• How being consistent, personable and responsive can build trust

SOURCE: Business2Community 1.12.21

View article      

Consumer trust is hard to gain and easy to lose — but essential to business success. This article offers best practices for how companies can build trust.

Key takeaways:

• How consumer trust impacts bottom line
• Importance of protecting customer data
• Three ways businesses can build trust

SOURCE: Forbes 11.26.19

View article

As an insurance agent, it’s essential to cultivate client relationships by establishing yourself as trustworthy, reliable, and knowledgeable. Agencies that focus on building customer trust and loyalty typically benefit from higher performance ratings, lower churn rates, reduced expenses, and increased margins.

Key takeaways:

• Demonstrate knowledge of products and how they can be most beneficial
• Listen actively to customers and keep your promises
• Show credentials with online reviews

SOURCE: Agentero 6.17.19

View article

The ability to gather and parse massive amounts of data has changed how insurers and their customers regard the trust relationship.

Key takeaways:

• Statistics about consumers’ trust in insurers
• Links between privacy, transparency and consumer trust
• Building trust through technology

SOURCE: Insurance Thought Leadership 11.12.18

View article

Learn how to foster connections and build trusted partnerships to eliminate barriers to productivity and results in a virtual setting. This webinar will give you the skills you need to be successful at building long-distance relationships with clients through trust. Webinar length: 59 minutes

Key takeaways:

• How does a virtual setting impact trust
• How to build trust with people you have only met online
• Benefits of using video for face-to-face interactions

SOURCE: designedLearning

View webinar

If you run a business online, the burden of proof is on you. It’s up to you to prove that you’re credible and trustworthy.

Key takeaways:

• What you need to know about building trust online
• How to gain customers’ trust and confidence through your own website, third party sites and the customer journey
• Examples of companies that have done a good job building trust

SOURCE: Convertica 

View article

As we’re increasingly working in virtual environments, the ongoing challenge is figuring out ways to build trust. Sure, we have some interactions on videoconferences to work with. But the physical cues we've become accustomed to reacting to are muted and masked. This is forcing us to develop new ways to trust one another.

Key takeaways:

• Developing trust through actions such as staying true to promises
• Importance of sharing credentials
• Future of virtual work

SOURCE: Inc. 12.22.20

View article

When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back. There are plenty of measures you can take right now to maximize the impression of trustworthiness that your website exudes.

Key takeaways:

• Using Net Promoter Score (NPS) to gage trust
• Providing proof through testimonials, partner logos
• Types of images that can engage

SOURCE: Hubspot 6.3.16

View article

It's becoming increasingly difficult to get people to trust your website enough to make purchases on it. Here's what it takes to maximize the number of visitors you convert into customers.

Key takeaways:

• Why trust matters
• How to humanize brand with “About Us” page
• Benefits of clear contact information and privacy policy

SOURCE: Inc.

View article

In the B2B sectors we operate within, the focus is generally on building trust offline via face-to-face conversations. But trust can also be earned online where it is often sought before a buying cycle begins; and it's now more important than ever to earn that trust on websites in such challenging environments.

Key takeaways:

• The five levels of trust
• 20 ways to improve your website to help gain trust
• Examples of good website design

SOURCE: Orientation Marketing 5.16.19

View article

Use these tips to ensure users that your website is safe, your business is legit, your offer is appealing and other people like your business.

Key takeaways:

• How to make your website user friendly

• Red flags of an untrustworthy website including website warnings, random domain name and grammatical errors

• Actions you can take to achieve each best practice

SOURCE: Medium 9.6.20

View article

Most SEO professionals know how important user engagement is to their success. This article highlights how to increase engagement and track it.

Key takeaways:

• What is user engagement
• Metrics to track trends
• Ideas for increasing engagement

SOURCE: Search Engine Journal 5.10.19

View article

These companies encourage their employees to connect even when they're working remotely.

Key takeaways:

• Importance of employee culture
• Best practices about fostering remote employee culture from leading companies

SOURCE: RippleMatch 3.30.21

View article

When businesses proactively inform the public of their outreach efforts, it can help those companies establish a positive presence in the community, boost employee morale, and even increase sales.

Key takeaways:

• Benefits of promoting community service
• How to use your online presence to highlight your service
• Examples of companies doing it right

SOURCE: Under30CEO 3.6.14

View article

While positive phone interactions can help drive conversions and client retention, they can be challenging for some agents. One of the obstacles many agents face that hinder success in phone sales is a lack of trust from their prospects. To ensure your phone sales technique is effective, here are three ways insurance agents can build trust over the phone.

Key takeaways:

• Make each call personal
• Practice active listening skills
• Be empathetic and establish an emotional connection

SOURCE: ZipQuote 10.23.20

View article

This guide takes a deeper dive into why building customer relationships is so important as well as shares nine strategies to help you get started.

Key takeaways:

• Benefits of strong customer relationships
• How to use social media to nurture customer relationships
• Best practices for personalizing the social experience and listening to customer feedback

SOURCE: SproutSocial 4.20.21

View article

Through text and digital content, emotions and appropriate follow-up can easily be dulled, leaving customers feeling detached and even frustrated with their experience. Whether it's through an email campaign, abandoned cart follow up, or your website's live chat, it’s imperative that you solidify strong communication methods to make sure customers are receiving great customer service.

Key takeaways:

• Show emotion in your message
• Follow up after interactions
• Ask top customers for reviews

SOURCE: Forbes 2.9.17

View article

The COVID-19 pandemic has grounded most business travel, cutting short in-person meetings, events and other activities through which customer relationships traditionally take shape. It has forced companies to manage relationships remotely, changing the way everyone operates. Adjusting to the “new normal” was tougher than many expected, and it is here to stay whether there’s a pandemic or not.

Key takeaways:

• Creating connections with videoconferencing and small talk
• How to be engaged including asking questions and actively listening
• Importance of maintaining scheduled appointments and following up

SOURCE: CustomerThink 10.20.20 & 10.21.20

View Part 1

View Part 2

How can businesses maintain and build relationships with consumers when everyone’s world has been upended? The authors discuss five key strategies that help companies weather crises and preserve their bonds with consumers.

Key takeaways:

• How to humanize your business
• Educating consumers about how to interact with your company
• Demonstrating how you will go above and beyond for your customers

SOURCE: Harvard Business Review 4.1.20

View article

With the world rapidly shifting to remote work, virtual connections have become the norm. Replacing the immediacy and connection of in-person meetings can be tough, but it’s achievable with a smarter use of technology.

Key takeaways:

• The emotive power of video
• Using empathy and emotion to build relationships
• Integrating video with sales enablement

SOURCE: Forbes 8.27.20

View article

Five ways that building rapport virtually is different from face-to-face customers - and how you can find success.

Key takeaways:

• Differences between relationship building in a physical room vs. virtual
• Benefits of starting a virtual meeting with rapport building
• Ending meetings on a personal note to help build connections

SOURCE: Entrepreneur 9.22.20

View article

It’s almost become a cliché at this point, but it’s true: people want to buy from who they know, like, and trust. And the way to earn that status is to focus on building and maintaining relationships that go beyond the transactional nature of simply closing a deal.

Key takeaways:

• Take the lead and focus on relationship building from the start
• End the meeting with a casual discussion
• Setup short check-in meetings
• Continue building relationships outside of your meetings

SOURCE: Hubspot 10.5.20

View article

More than ever leaders need to be creative about influencing their customers and clients from a distance. This piece identifies a few important strategies to help you nurture those virtual relationships during this difficult time and beyond.

Key takeaways:

• Stay top of mind and influence in-between in person meetings
• Use video to influence and maintain relationships
• Stay on the literal “same page” as your customers and clients

SOURCE: Virtual Work Insider 3.23.20

View article

This article will show you how to build customer relationships with the long view in mind—which begins by creating a holistic strategy that considers all your customer-facing teams.

Key takeaways:

• Why you should build customer relationships
• Tips for building customer relationships through customer service, sales process and marketing
• Customer relationship examples from real-life companies

SOURCE: RingCentral 

View article

With so many brands vying for customers’ attention, it’s critical to deliver value that people can’t find through larger companies. This is what provides you with continuous leverage and allows you to flourish regardless of how much the industry grows.  This article explores how agents can create a value proposition that attracts customers.  

Key takeaways:

• How agents’ customer service can create trust
• Anticipating customers’ needs and empathizing with them in hard times
• Letting industry knowledge and expertise shine through

SOURCE: Bolt Access 1.25.21

View article 

Customer service might be your differentiator from the carriers, but it doesn’t help you stand out among other independent agents. Technology is your differentiator.

Key takeaways:

• How to humanize your agency brand
• Accentuating what makes you special and unique
• Having a presence in your community

SOURCE: ITC

View article